I am a Senior bilingual and multidisciplinary Product Designer with over 7 years of experience in web design and development, specializing in User Interface design and User Experience. I am passionate about the digital world and the transformation possibilities it offers to organizations, and I have spent my career years growing digital channels through user experience and innovation.
My passion for business and marketing drives me to promote digital products that provide real and lasting solutions to users, transcending beyond aesthetics. I focus on usability, interaction design, and User Experience, and I have led multidisciplinary teams and projects in retail, banking, media, marketing, business intelligence, and education.
My analytical ability and strong work ethic are my greatest strengths. I am an independent professional with proven leadership skills, consistently delivering impactful designs that achieve their objectives.
I direct UX design projects using agile design methodologies, guaranteeing compliance with the objectives and tasks set with the Product team, carrying out discovery, understanding and execution of Design Thinking activities, designing detailed roadmaps and iterative wireframes until reaching functional prototypes that guarantee a rewarding experience for their users.
Lead Designer in charge of creating all the graphic interfaces and the user experience of the company’s projects. I also was the Manager of the internal marketing department, in charge of coordinating and defining all advertising campaigns and strategies that are implemented in the company.
I worked in designing, developing and managing multiple digital projects such as e-commerce, real estate, e-learning, landing pages, etc. and had contact with clients to acquire requirements and later provide support on any questions or updates.
I was the Team Leader in charge of designing the graphic identities and strategies for social networks of the new brands. I had meetings with clients, taking requirements, and organizing and supporting graphic designers with the creation of multimedia content.
I was in charge of designing the UI for web and mobile applications, as well as using the WordPress CMS to develop websites for multiple clients.