"Designing with purpose and passion is designing to solve real people's problems.
As a Senior Product Designer, I lead design teams in creating products that balance innovation with accessibility, drawing on expertise in UX, development, and emerging technologies. For the past seven years, I’ve dedicated myself to mastering the art and science of User-centered Design, blending analytical thinking with creative problem-solving. My approach combines deep user research, data-driven decision-making, and technical knowledge of front-end development to deliver solutions that are both beautiful and functional.
Beyond design, I maintain a keen interest in emerging technologies, particularly AI and gamification, which I explore both professionally and personally. When not designing, you can find me analyzing video game UIs, reading a good book, or trying new food with my friends and family. These pursuits continuously inform my professional work, helping me create more engaging and intuitive experiences.
I believe in design’s power to drive positive change. My mission is to create products that don’t just meet business goals but genuinely improve people’s lives. Whether leading complex projects or mentoring junior designers, I strive to elevate every interaction, making technology more accessible, enjoyable, and human for everyone.
Experience
UX/UI Consultant
Amaris Consulting
Bogota, Colombia Aug. 2021 ― Present
I direct UX design projects using agile design methodologies, guaranteeing compliance with the objectives and tasks set with the Product team, carrying out discovery, understanding and execution of Design Thinking activities, designing detailed roadmaps and iterative wireframes until reaching functional prototypes that guarantee a rewarding experience for their users.
UX/UI Designer
Geor
Lima, Peru (Remote) Oct. 2020 ― Aug. 2021
Lead Designer in charge of creating all the graphic interfaces and the user experience of the company’s projects. I also was the Manager of the internal marketing department, in charge of coordinating and defining all advertising campaigns and strategies that are implemented in the company.
Diseñador y desarrollador web
Yoonta
Bogota, Colombia (Remote) Sep. 2018 ― Oct. 2020
I worked in designing, developing and managing multiple digital projects such as e-commerce, real estate, e-learning, landing pages, etc. and had contact with clients to acquire requirements and later provide support on any questions or updates.
Brand Manager
Marketing 4acs
Anzoategui, Venezuela Sep. 2018 ― Oct. 2020
I was the Team Leader in charge of designing the graphic identities and strategies for social networks of the new brands. I had meetings with clients, taking requirements, and organizing and supporting graphic designers with the creation of multimedia content.
Web Designer & Developer
Remote PC Solutions
Anzoategui, Venezuela (Remote) Sep. 2018 ― Oct. 2020
I was in charge of designing the UI for web and mobile applications, as well as using the WordPress CMS to develop websites for multiple clients.