Overview
Client:
Dove
Role:
UX/UI Designer
Duration:
3 weeks
Tools:
Figma, Photoshop, GA4
Challenge
Dove (a Unilever-owned personal care brand) launched a Venezuela-specific campaign, “What is Real Beauty?”, featuring a contest where users could nominate and vote for candidates. The website needed to:
- Showcase Dove’s products and campaign messaging.
- Host a multi-step contest process (submissions, verification, voting).
- Maintain brand consistency while adapting to local market preferences
Approach
Research & Strategy
- Analyzed competitor websites to identify best practices for campaign landing pages.
- Defined user flows for contest submission, voting, and content discovery.
- Designed a responsive website integrating Dove’s brand guidelines.
- Created interactive prototypes to simulate the contest experience.
Outcomes
- Launched a centralized hub for the campaign, combining product info and contest features.
- Ensured compliance with accessibility standards (WCAG).
