Overview
Client:
EAN University
Role:
UX/UI Designer
Duration:
4 months
Tools:
Figma, Maze, OptimalWorkshop, Google Forms, Illustrator
Challenge
EAN University is a Colombian institution with 50+ years of history, serving four distinct user groups: prospective students, current students, faculty, and staff. The legacy website had:
- Redundant content and broken links.
- Inconsistent terminology for the same features.
- No clear pathways for different user types.
Approach
- In-Depth Research Phase
- Conducted stakeholder workshops to align objectives.
- Performed 1:1 interviews with administrators, faculty, and students
- Executed heuristic evaluation of existing platform
- Ran competitive analysis of 5+ university platforms
- Created detailed user personas and empathy maps
- Information Architecture Overhaul
- Eliminated 40% of redundant content
- Unified inconsistent terminology across departments
- Designed role-based navigation paths for:
- Prospective students
- Current students
- Faculty
- Administrative Staff
- Iterative Validation
- Tested low-fidelity prototypes with all user groups
- Conducted 3 rounds of usability testing (85% success rate)
- Refined designs based on accessibility feedback (WCAG 2.1)
- Design System Implementation
- Created a comprehensive component library
- Documented patterns in Storybook for developer handoff
- Ensured brand consistency while improving usability
Outcomes
- Navigation Revolution:
- Fixed 100% of identified navigation issues
- Eliminated 40% of redundant content
- User-Centric Validation:
- Achieved 85% success rate across all 4 user groups in testing
- Unified conflicting terminology system-wide
- Scalable Foundation:
- Built WCAG 2.1-compliant design system
- Delivered 40+ prototype screens with role-based flows
- Efficiency Gains:
- Reduced support queries by 60% post-launch
- Cut content management workload by 30%
