Overview

Client:

Geor

Role:

Lead UX/UI Designer

Duration:

11 months

Tools:

Figma, Confluence, GA4, Lucidchart, Maze

Challenge

Geor is a Latin American SaaS platform helping businesses automate operations (e.g., invoicing, inventory). The existing platform was functional but struggled with:

Overwhelming data presentation in modules like financial reporting.
Poor usability in critical workflows (e.g., 7-step invoicing process).
A need to scale for future features without compromising clarity.

Approach

Research & Strategy

Interviewed users (accountants, supply chain managers) to identify pain points.
Redesigned the information architecture to reduce navigation steps.

Design Execution

Created wireframes and high-fidelity prototypes for all modules.
Developed a design system to ensure scalability and consistency.

Outcomes

Simplified complex financial data into clear, interactive dashboards
Cut invoice processing steps from 7 to 3 (50% faster)
Achieved 4.8/5 user satisfaction (from 2.8)
Integrated compliant e-invoicing for LATAM markets
Reduced support tickets related to usability by 50%.