Overview
Client:
WOX
Role:
UX/UI Designer (Freelance)
Duration:
3 months
Tools:
Figma, Photoshop, Illustrator, Maze
Challenge
WOX is a Web3 startup aiming to compete with e-commerce giants like Amazon by integrating cryptocurrency payments and gamification. The project started from scratch, with stakeholders having only conceptual ideas.
Approach
Research & Strategy
- Conducted user interviews to identify barriers to crypto adoption.
- Prioritized key flows: wallet connection, product purchases, and transaction tracking.
- Designed a gamified onboarding process to educate users about crypto transactions.
- Created a dark-themed UI aligned with Web3 aesthetics.
- Collaborated with developers to prototype critical interactions.
Outcomes
- Delivered 50+ screens and 20+ user flows validated through usability testing.
- Streamlined the MVP scope to focus on core functionalities.
